Bold pastels, oversized Damier, and collector-worthy charm.
As the sun creeps higher and wardrobes shift lighter, Louis Vuitton welcomes the season with its vibrant Summer 2024 capsule: Damierlicious. Known for launching playful seasonal reinterpretations of fan favorites, the brand's capsule collections offer a cheerful, limited-edition edge for loyal fans — and this one is already turning heads.
The Damierlicious line brings new life to the historical Damier print, which actually predates the LV Monogram. Initially created in 1888 to outwit copycats, Damier once covered trunks but now adorns everything from shoes to handbags. For Summer '24, it's supersized and dipped in ice-cream hues — a confectionery twist on heritage luxury.
Colorblocking, the LV Way
The Damierlicious capsule features four oversized Damier Giant Canvas panels in pastel tones. Paired with natural leather trim, these prints bring a playful twist to silhouettes like the OnTheGo MM, Alma BB, and the much-loved Neverfull.
Each piece comes in two color stories: cool-toned blues and greens, or warm oranges, pinks, and yellows. Look closer and you’ll find thoughtful surprises — a mini Damier pocket inside the Alma BB, or a detachable zip pouch in the Neverfull, all styled to match the mood.
Louis Vuitton’s knack for reinvention makes this capsule a standout, blending timeless structure with carefree hues. Whether you're a collector or simply ready to lean into summer style, Damierlicious is a bold, beautiful reminder that joy belongs in your wardrobe.
Images via purseblog.com