Now on his third collection for Louis Vuitton, Pharrell Williams continues to reshape the brand’s menswear vision. Fall 2024 brings his most ambitious theme yet, inspired by the rugged allure of the American West, all seen through the Maison’s luxurious lens.
Pharrell’s creative direction leans heavily into storytelling, this time channeling western Americana. Fringes, pearl embellishments, and textured denims are prominent, complemented by unexpected pairings such as tailored country suits and gunmetal accents. Collaboration with Timberland for luxe western-style boots adds a functional yet fashion-forward twist to the narrative.
Iconic Accessories, Reimagined
The collection builds further upon Pharrell’s obsession with the Speedy. New interpretations feature laser-cut leather, studded western motifs, and intricate embroidery. Crocodile and nubuck textures update familiar silhouettes, while the classic Steamer returns in metallic and painted finishes.
Elsewhere, the collection includes compact saddle bags, structured weekenders, and sculptural clutches — all exuding Louis Vuitton’s refined craftsmanship, now with Pharrell’s playful twist.
Conclusion
Pharrell’s take on Fall 2024 blurs the lines between the past and future, honoring craftsmanship while embracing individuality. Whether every piece hits the mark is up for debate, but one thing is clear: Louis Vuitton under Pharrell is as bold as ever.