The House travels to Barcelona for a sun-drenched campaign that highlights its modern classics.
Inspired by Louis Vuitton’s deep heritage in travel, Nicolas Ghesquière channels the cultural and architectural spirit of Barcelona into the Cruise 2025 collection. Shot on location in the Catalonian capital, the new campaign pairs striking silhouettes with equally captivating landmarks.
Photographed by Jamie Hawkesworth, the collection blends soft, flowing fabrics with sharp, sculptural tailoring. Signature House bags like the Capucines, Petite Malle, and Side Trunk remain focal points, reimagined in seasonal finishes that nod to Spanish design.
Across the board, the bags feel wearable and grounded in consumer appeal. Classic Monogram plays a supporting role in the collection, bringing a familiar touch to otherwise refined, elevated styling.
The Cruise 2025 collection launches this week, with pieces already available for pre-order via Louis Vuitton. It’s another reminder that at LV, the journey continues—this time, through sun-drenched elegance with Spanish flair.