The highly anticipated debut of Pharrell Williams as Louis Vuitton Men’s creative director has officially landed in stores and online. First revealed with a grand show on Paris’ Pont Neuf, the Spring 2024 collection is now available — and it’s everything fans hoped for and more.
Designs Rooted in Legacy and Innovation
Pharrell blends his Virginia roots with Louis Vuitton’s Parisian heritage, using themes like “Damoflage” (a camouflage Damier) and bold Monogram pieces. Among the standout releases is the quirky-yet-stylish Sandwich Bag and the luxurious Speedy P9 Bandoulière 50.
Inside the Pop-Up Experience
To celebrate this milestone, Louis Vuitton launched over 50 global activations. In NYC, the SoHo pop-up at 104 Prince Street channels the Pont Neuf's golden architecture. Inside, the Damier check floors and gold accents immerse visitors in the new collection’s spirit.
Around the corner, a secret appointment-only Speedy Room hides limited-edition Pharrell-designed Speedys — the same ones worn by Rihanna — displayed beneath clips from the runway show. Paris' Champs-Elysée flagship also features an identical Speedy Room.
The Spring 2024 Men’s collection is now available online and in stores.