The humble camera bag is staging a comeback, and Chanel’s Cruise 2025 collection proves why it’s a style worth watching again.
Popular during the 2010s, the camera bag was a favorite for its functionality and size. While it took a step back in recent years as mini bags and shoulder styles dominated, its practicality never faded. And now, Chanel is breathing new life into this staple with a fresh pastel palette and refined details.
Camera bags typically feature a zippered rectangular design and crossbody strap—ideal for casual days and on-the-go convenience. Chanel’s 2025 Cruise collection debuts elegant reimaginings in soft hues like pistachio green, snowy white, and blush pink.
New Designs With Classic Touches
This season’s version is sleeker and slightly softer, with subtle branding and a nod to Chanel’s original 31 Rue Cambon address. The bags maintain the practicality of past camera bags but with updated luxury finishes like chain straps and tonal hardware.
A Coastal Collection With a Parisian Twist
Showcased in Marseille, the collection combines nautical elements and flowing silhouettes. Sequins and tweeds add texture, but it’s the simplicity of the camera bag that’s making headlines. These small but mighty bags are easy to wear and effortlessly chic.
Whether you’re nostalgic for the early 2010s or just ready for something practical and chic, this camera bag revival is one to watch. Look for it when Chanel Cruise 2025 officially hits boutiques in November.