Once iconic, always remembered — a tribute to the Tivoli’s timeless charm.
The Louis Vuitton Monogram has seen it all — from graffiti to denim, from high-gloss exotics to subtle embossing. Decades later, it remains a fashion staple, constantly reinterpreted to match ever-evolving trends.
But for all the futuristic spins, there’s something deeply comforting about the Monogram Canvas paired with classic Vachetta leather — like spotting a familiar face in a crowd. That’s the feeling the Tivoli once brought to many fashion lovers.
Spotted recently on the arm of a stylish woman, the bag’s unique silhouette and dangling gold medallion immediately stood out. A little online digging confirmed it: the Tivoli. Its absence today begs the question — why was this darling discontinued?
Throwback to the Y2K Era
Launched quietly in 2008, amid the frenzy of post-Y2K pop culture and looming economic shifts, the Tivoli didn’t initially scream "it-bag." But it didn’t need to. Scarlett Johansson and Laetitia Casta subtly debuted it in Louis Vuitton’s campaigns, letting the bag’s unique pleated design and curved shape speak for themselves.
Named after the historic town in Italy, its architectural curves and structured build were a nod to elegance — elevated by a distinctive medallion zipper-pull and perfectly proportioned handles.
Quietly Powerful
Though not a regular on red carpets, the Tivoli was a top pick for everyday use. It wasn’t showy, but practical, available in two sizes (PM and GM), and always in monogram canvas. It had all the makings of a perfect daily carry — secure, roomy, timeless.
It wasn’t alone. Bags like Chanel’s Medallion Tote enjoyed similar popularity but faded away. Yet while the Medallion got screen time, the Tivoli won hearts — particularly on forums like PurseForum where it developed a cult following.
Fading Into the Archive
By the mid-2010s, a shift was clear. Iconic bags like the Paddington, Spy, and Stam were all pulled from production. When Marc Jacobs left LV in 2014, the Tivoli was part of the wave of retirements, along with other canvas-heavy designs.
New creative leadership meant a clean slate, and despite the brief appearance of similar designs like the Turenne, none matched the Tivoli’s original charm.
Was it a casualty of the push toward streamlined branding? Perhaps. What’s undeniable is that the Tivoli left an imprint on those who loved it.
Years later, it still holds resale value, proving that timeless design outlasts hype. And in a world full of gimmicky drops and novelty bags, the Tivoli remains a reminder of what understated elegance can achieve.