Bring a burst of fun to your favorite bag with LV’s newest accessory lineup!
In 2024, one of the most exciting handbag trends isn’t about the bags themselves—it’s about how you accessorize them. Enter: the rise of bag charms. In a time where financial mindfulness is on everyone’s mind, these playful add-ons offer a creative way to refresh your collection without splurging on an entirely new piece.
Bag charms let you personalize your look and add a unique flair to even the most classic silhouettes. A few new additions can transform your favorite carry-all into a brand new statement.
This season, Louis Vuitton embraces whimsy and fun with its newest release—a vibrant set of collectible Vivienne charms that turn heads and spark smiles.
Meet the Vivienne Collection
The beloved Vivienne mascot, first introduced in 2017, is back in a maxi-charm form that showcases eight unique personalities. Each piece in the lineup feels like a character of its own, designed to channel LV’s youthful, daring spirit.
The charms feature details like micro bags, mini jewelry, and fashionable outfits, all inspired by Louis Vuitton's most iconic design elements. There’s even one sporting the return of Monogram Denim, while another holds a petite LV Twist Bag—each charm celebrates a different chapter of the Maison’s rich design heritage.
Luxury in Miniature
Crafted from LV’s most exquisite materials—including plush leather and soft fur—these charms reflect the House’s exceptional craftsmanship. They’re available individually, but serious fans may want to explore the limited-edition Vivienne Fashionista Coffret: a collector’s box featuring all eight charms in one beautifully designed case.
The full collection launched in boutiques last week and is now available online.