Here's your first look at Chanel's upcoming it-bag for 2025!
Following the success of the Chanel 19 and the Chanel 22, the House is ready to make headlines once again with the highly anticipated release of the Chanel 25.
First revealed during Chanel’s triumphant return to the Grand Palais for its Spring/Summer 2025 runway show, the 25 bag immediately caught attention with its relaxed, multi-pocketed style, available in a range of neutral tones and pastel hues.
Meet the New Chanel Star: The 25 Bag
Chanel isn't just unveiling another seasonal accessory; the Chanel 25 is being positioned as the next cornerstone of the House’s legacy. Last week, Chanel dropped a cinematic short starring global pop icon Dua Lipa, officially announcing her as the face of this bold new bag.
In the video, Dua Lipa moves effortlessly through the city streets, the Chanel 25 swinging at her side. Styled like a vibrant music video, the film captures both the carefree spirit and timeless elegance woven into the DNA of Chanel.
The Chanel 25 blends youthful, casual energy with House staples like diamond-pattern quilting and the classic chain strap. Plus, the addition of multiple exterior pockets gives this bag a fashionable edge while ensuring practical functionality for modern lifestyles.
The full campaign is set to roll out this March, alongside the arrival of Chanel's Spring 2025 collection in boutiques worldwide.