This season, Louis Vuitton refreshes a modern icon with laid-back luxury
Originally introduced in 2015 and designed by Nicolas Ghesquière, the Louis Vuitton Twist bag quickly secured its spot as a contemporary classic. Inspired by an archival clutch, it was defined by its bold LV twist-lock and structured Epi leather silhouette.
This summer, the House surprises fans with a major update—the all-new Soft Twist. For the first time, the iconic bag gets a slouchy, relaxed shape designed for effortless daily use.
Introducing the Soft Twist
The Soft Twist offers a more casual version of the signature bag. Crafted from supple calf leather, it features a more flexible form, ideal for everyday styling without sacrificing elegance.
The new silhouette is lightweight and versatile, equipped with two adjustable and removable straps. One strap is shorter for shoulder or handheld wear, while the longer one allows for hands-free crossbody styling.
Unlike its structured predecessor, the LV twist-lock on the Soft Twist is decorative only, functioning as a snap closure. Inside, you’ll find a roomy interior with both a slit and a zip pocket—making it just as practical as it is stylish.
Measuring 10.6″ L x 7.5″ H x 3.5″ D, the Soft Twist is available now for $4,700. Love it or loathe it, this Twist evolution is sure to spark conversation among LV aficionados.