While price hikes have become a norm for Chanel, 2024 brings a new wave of increases—though not as dramatic as in recent years. Here’s a full overview of what’s changing and how much more shoppers will be paying.
The Classic Flap & Reintroduction of the 11.12
In anticipation of the increase, Chanel launched a campaign celebrating the timeless Classic Flap, now priced at $10,800—up 86% since 2019. The Medium Flap has also been rebranded as the 11.12, a nod to its original name. Ads starring Penélope Cruz and Brad Pitt helped remind fans of the bag’s legacy.
The 2024 Price Increase in Numbers
Price jumps this year are generally less aggressive than previous rounds. For reference, 2023 saw increases of 16% on average. In 2024, the most popular styles rose by about 6.7%.
Classic Flap Price Changes
| Bag | New Price | Old Price | % Increase |
|---|---|---|---|
| Mini Square Flap | $5,000 | $4,700 | 6.4% |
| Mini Rectangular Flap | $5,200 | $4,900 | 6.1% |
| Small Flap | $10,400 | $9,600 | 8.3% |
| Medium Flap (11.12) | $10,800 | $10,200 | 5.9% |
| Jumbo Flap | $11,700 | $11,000 | 6.4% |
| Maxi Flap | $12,300 | $11,500 | 7.0% |
| Mini Top Handle | $5,600 | $5,400 | 3.7% |
| Coco Handle Mini | $5,600 | $5,400 | 3.7% |
| Coco Handle Small | $6,200 | $5,900 | 5% |
Boy Bag Adjustments
| Bag | New Price | Old Price | % Increase |
|---|---|---|---|
| Small Boy Flap | $6,400 | $6,100 | 4.9% |
| Medium Boy Flap | $6,900 | $6,600 | 4.5% |
| Large Boy Flap | $7,300 | $7,000 | 4.3% |
Chanel 19 Series
| Bag | New Price | Old Price | % Increase |
|---|---|---|---|
| Small 19 | $6,600 | $6,400 | 3.1% |
| Large 19 | $7,300 | $6,800 | 7.4% |
| Maxi 19 | $7,900 | $7,500 | 5.3% |
Chanel 22 Series
| Bag | New Price | Old Price | % Increase |
|---|---|---|---|
| Mini 22 | $5,000 | $5,000 | 0% |
| Small 22 | $5,500 | $5,500 | 0% |
| 22 | $5,800 | $5,800 | 0% |
| Large 22 | $6,300 | $6,300 | 0% |
| Large 22 Backpack | $5,800 | $5,800 | 0% |
What’s Next?
Despite rising prices, Chanel’s demand holds steady—proof that its core clientele is unfazed. Whether you’re an investor or admirer, one thing is clear: Chanel knows its market, and it’s staying the course. We’ll continue to monitor future developments here and on the PurseForum.