A modern icon in the making?
Once the underdog of Hermès silhouettes, the Picotin is having a moment. From humble, equestrian-inspired origins to its growing street-style fame, it begs the question—could this be the next Birkin?
From Feed Bag to Fashion Staple
Introduced in 2002, the Picotin pays homage to the brand’s heritage. Its name refers to the unit of measure for horse feed, and its shape—bucket-style with a minimalist silhouette—is rooted in equestrian practicality. Sizes range from 18cm to 26cm, with soft Clemence leather being the go-to material.
A Timeless Alternative
The Picotin’s casual-cool look and functionality are winning over both Hermès loyalists and newer fans alike. Its signature padlock closure, roomy interior, and understated elegance are making it a daily go-to. It’s also considerably more accessible than the Birkin or Kelly, with prices starting at around $3,300.
Spotlight Moment: 2025 and Beyond
In Hermès’ Spring 2025 show, a large version of the Picotin hit the runway—further cementing its It-bag status. The silhouette remains the same, but its scale and styling opportunities are evolving fast. Collectors are catching on, with the Picotin quickly becoming a generational favorite.
The Hermès Picotin may not replace the Birkin outright—but in terms of everyday luxury, quiet confidence, and craftsmanship, it’s rising fast. Is 2025 the year the Picotin becomes the new must-have? We think so.
